We're investors, not traders.

Quality investments, diversified by sector.

We invest in holdings you WANT to own

Our methodology resonates with owner-operators, entrepreneurs and all types of professionals because our definition of quality investing aligns with the attributes they strive to achieve in their business.  We call this approach QSect – short for Quality Sector, looking for high-quality holdings on a sector-by-sector basis independent of geography.

TriCert Investment Counsel is registered with the securities regulators as a Portfolio Manager and is engaged to provide clients with discretionary portfolio management.


Investment Principles


Our QSect approach is based upon a series of investment principles that guide our portfolio management team.


Navigate through our seven guiding principles. →

QSect Principle 1: Household–Based Asset Allocation

1. Household–Based Asset Allocation

We allocate your investments across the various entities, individuals and accounts in your household to optimize tax.

QSect Principle 2: Sector-Based Equity Asset Allocation

2. Sector-Based Equity Asset Allocation

Our comparison of companies is not constrained by the geography of their headquarters. We diversify our holdings from across the major industry sectors of the broad economy. Geographic approaches may lead to sector overexposure.

QSect Principle 3: Timing Market Transactions

3. Timing Market Transactions

We perform our own internal valuation and carefully monitor the fundamentals using this process as a tool to help inform the timing of our buys and sells.

QSect Principle 4: Valuation-Based Active Investment

4. Valuation-Based Active Management

We perform our own internal valuation and use this process to help inform the timing of our buys and sells as well as taking client comfort into account during periods of market volatility.

QSect Principle 5: Quality Investing

5. Quality Investing

We look for companies that are leaders in their industries, have solid, defendable business models, are financially healthy, can pay and grow their dividends, and have share prices that make sense based on their fundamentals.

QSect Principle 6: Sector-Based Tactical Asset Allocation

6. Sector-Based Asset Allocation Adjustments

We seek to capitalize on macroeconomic trends by adjusting our weightings in the various asset and industry classes. Instead of moving money around the world, we move it between various industries based on what’s happening in the global economy.

QSect Principle 7: Exceeding Household's Financial Plan Metrics

7. Exceeding Household’s Financial Plan Metrics

Our benchmark for success is meeting or exceeding the appropriate metrics in each household’s financial plan.

Defining Quality in our QSect Approach

by Brian Durno, CFP®, CFA®, Lead of the Investment Management and Strategy

In this episode of InFocus, Mike Gassewitz, CEO of TriCert Financial Group, is joined by Brian Durno, CFP®, CFA®, Lead of the Investment Management and Strategy Group at TriCert Investment Counsel.

Listen as they delve into the concept of quality within the QSect approach. The conversation navigates the complex terrain of defining quality in investment management, emphasizing factors such as revenue stability, competitive threats, market share, and the distinction between growth and value creation. Brian sheds light on the team’s methodology in evaluating companies, stressing the importance of qualitative and quantitative analysis and the significance of paying the right price for quality investments. The episode underscores the resilience of quality businesses, exemplified by their consistent dividend growth even in volatile market conditions.

Customized Portfolios


We apply our QSect approach to our client’s portfolios based on their unique goals, circumstances and, most importantly, their risk tolerance. For clients who are early in their journey, we utilize a series of portfolios and we’ll be adding our TriCert QSect Equity Pool in the near future. For clients well along their way, we create portfolios with individual QSect equities and income-producing holdings that enable an even higher level of customization as well as streamlined tax loss/gain harvesting.

Let us guide you on a journey to financial growth and peace of mind.

Get a deeper dive into our investment approach.

Investment insights

Digging Deeper: Exploring the Copper Boom

Digging Deeper: Exploring the Copper Boom

In this episode of InFocus, Mike Gassewitz, CEO of TriCert Financial Group, and Grayson Waechter, CFA®, portfolio manager at TriCert Investment Counsel, delve into the dynamic world of copper mining and its implications for investors. They discuss the surging demand for copper driven by green initiatives and expanding electrical systems. The conversation focuses on key players like BHP and Teck Resources, exploring their strategies for growth and potential acquisitions. Amidst bidding wars and strategic divestitures, they analyze the challenges and opportunities shaping the copper market landscape.