We're investors, not traders.
Quality investments, diversified by sectors.
We invest in holdings you WANT to own
Our methodology resonates with owner-operators, entrepreneurs and all types of professionals because our definition of quality investing aligns with the attributes they strive to achieve in their business. We call this approach QSect – short for Quality Sector, looking for high-quality holdings on a sector-by-sector basis independent of geography.
TriCert Investment Counsel is registered as a Portfolio Manager with the Ontario Securities Commission (OSC) in Ontario, its principal regulator, and with each relevant securities administrator in all other jurisdictions across Canada. TriCert Investment Counsel Inc. is registered as an Investment Fund Manager in Ontario.
Investment Principles
Our QSect approach is based upon a series of investment principles that guide our portfolio management team.
Navigate through our seven guiding principles. →

In this episode of InFocus, Mike Gassewitz, CEO of TriCert Financial Group, is joined by Brian Durno, CFP®, CFA®, Lead of the Investment Management and Strategy Group at TriCert Investment Counsel.
Listen as they delve into the concept of quality within the QSect approach. The conversation navigates the complex terrain of defining quality in investment management, emphasizing factors such as revenue stability, competitive threats, market share, and the distinction between growth and value creation. Brian sheds light on the team’s methodology in evaluating companies, stressing the importance of qualitative and quantitative analysis and the significance of paying the right price for quality investments. The episode underscores the resilience of quality businesses, exemplified by their consistent dividend growth even in volatile market conditions.
Investment Solutions
We apply our QSect approach to our client’s portfolios based on their unique goals, circumstances and, most importantly, their risk profile. For clients who are early in their journey, we utilize a series of portfolios and our QSect private pools. For clients well along their way, we create portfolios with individual equities and income producing holdings that enable an even higher level of customization as well as streamlined tax loss/gain harvesting.
Let us guide you on a journey to financial growth and peace of mind.
Get a deeper dive into our investment approach.
Investment insights
Global Trade, Tariffs & Market Shifts in the Energy & Materials Sector
In this episode of InFocus, Mike Gassewitz, CEO of TriCert Financial Group, is joined by Grayson Waechter, CFA®, TriCert Investment Counsel Portfolio Manager for the energy and materials sector, to provide an update on market trends and investment opportunities. The...
Quality Amid Uncertainty: Staying the Course in a Volatile Market
In this episode of InFocus, TriCert Financial Group’s CEO Mike Gassewitz and TriCert Investment Counsel’s Chief Investment Strategist Joel Baker, CIM, MBA, dive into the evolving investment landscape as we transition from Q4 2024 into early 2025. They explore the...
Tariff Turmoil: Dealing with Uncertainty
In this episode of InFocus, Mike Gassewitz, CEO of TriCert Financial Group, and TriCert Investment Counsel Chief Investment Officer Brian Durno, CFP®, CFA®, discuss the recent tariff threats from the U.S. and their potential impact on Canadian investors. With...