The Stability of Consumer Staples: Resilience in Volatile Markets

September 17, 2024
In this episode of InFocus, guest host Candis Fitch, CIM®, CIWM, Portfolio Manager at TriCert Investment Counsel, welcomes Chief Investment Officer and Portfolio Manager Brian Durno, CFP®, CFA®, to discuss the unique role of consumer staples in investment portfolios.

Brian provides an in-depth look at how these essential products—from groceries to cleaning supplies—offer stability and consistent returns during market downturns. Focusing on the performance of consumer staples during recent economic disruptions, the conversation sheds light on why these companies are considered a cornerstone for long-term investment strategies.

The Stability of Consumer Staples: Resilience in Volatile Markets

by Brian Durno, CFP®, CFA®

Recorded on August 22, 2024

This content has been prepared by TriCert Investment Counsel Inc. The information, including forecast financial information, should not be considered as advice or a recommendation to investors and does not take into account your particular investment objectives or financial situation. Before acting on any information, you should consider the appropriateness of the information and speak with one of our portfolio managers.

All securities and financial products or instrument transactions involve risks, including the risk of adverse or unanticipated market, financial or political developments and, in international transactions, currency risk. This content may contain forward-looking statements, including statements regarding our beliefs on current expectations and market conditions. Readers are cautioned not to place undue reliance on these forward-looking statements. TriCert Investment Counsel Inc. does not undertake any obligation to publicly release the result of any revisions to these forward-looking statements to reflect events or circumstances after the date hereof to reflect the occurrence of unanticipated events. While due care has been used in the preparation of forecast information, actual results may vary in a materially positive or negative manner. Forecasts and hypothetical examples are subject to uncertainty and contingencies outside TriCert Investment Counsel Inc.’s control. Past performance is not a reliable indication of future performance.

Brian Durno, CFP®, CFA®

As CIO, Brian leads the organization in following a quality sector-based investment approach for all client portfolios. He joined TriCert Investment Counsel in 2016 as a Portfolio Manager, responsible for building client portfolios with a disciplined, value-oriented investment approach. Brian earned a Bachelor of Commerce degree from Queen’s University in 1995. He is a member of the CFA Institute and the CFA Society of Ottawa, a Certified Financial Planner, and a Chartered Financial Analyst charterholder.

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